Customer Relationship Management (CRM) is a strategic approach that combines processes and technologies to manage interactions with customers. It centralizes customer data, streamlining communication and enhancing service. CRM tools track customer activities, preferences, and history, enabling personalized marketing and sales strategies. They automate sales processes, manage leads, and provide analytics for informed decision-making. Essentially, CRM is key to building strong customer relationships, improving satisfaction, and driving business growth by offering a comprehensive understanding of customer needs and behaviors.