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Month: May 2024

Customer Relation Management

From Insight to Action: The Power of CRM Analytics

 I. Introduction A. Definition of CRM CRM encompasses strategies, technologies, and practices that businesses use to manage and analyze customer interactions throughout the customer lifecycle, with the goal of improving customer relationships, retention, and driving sales growth. B. Importance of CRM in Business CRM is no longer just a tool; it’s a strategic approach to […]

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